A brand new report offers perception into frequent employers of therapeutic massage therapists—spas and salons—and the way these companies are evolving even because the pandemic continues. MINDBODY software program firm surveyed 1,230 U.S. customers and 1,200 U.S. wellness companies to create its State of the Spa and Salon Business Report 2021.
The outcomes exhibits that salons and spas are focusing their efforts on attracting new prospects. Fifty % of respondents say they are going to be actively investing in rising and increasing the enterprise over the following one to a few years; 26% say they are going to be specializing in getting the enterprise operationally steady and worthwhile; and 24% say they’re operationally steady and can be trying to keep the enterprise and our present prospects.
In commenting on that development, the report famous, “As soon as-in-a-century catastrophe however, salon and spa leaders are nonetheless reporting the identical challenges they’ve all the time confronted … The lengthy pause in providers has given approach to a brand new paradigm: It’s time to develop. Throughout each franchise and non-franchise organizations, half of salon and spa homeowners say they’re planning to actively put money into rising and increasing within the subsequent three years, which is encouraging information for the business as a complete.”
A worriment within the salon and spa business stays: discovering and coaching employees, with 35% of non-franchise operations pegging this as a problem whereas 32% of non-franchise organizations accomplish that.
[Read “As Spa Industry Rebounds from COVID-19, Staffing Shortage Looms.”]
One essential discovering is the three most essential elements when visiting a salon or spa:
- 49% of respondents say worth
- 36% of respondents say cleanliness
- 29% of respondents say expert service supplier.
The 2021 State of the Spa and Salon Business Report follows MINDBODY’s Pattern Report: How Salons and Spas are Adapting to Hold You Protected in 2021, performed earlier this 12 months. That report highlighted touchless spa therapies like cryotherapy, compression remedy, salt caves, infrared saunas, Ivy drips, hyperbaric chambers and float tanks, which spas had used throughout the earlier portion of the pandemic as social distancing measures had been mandated previous to vaccines changing into obtainable.
Mindbody is a know-how platform for the health, wellness, and wonder industries.