The variety of folks utilizing meditation apps has dropped considerably during the last 12 months, and for an excellent cause.
In case you return two years to 2020, you’ll see meditation apps taking the world by storm. The pandemic and isolation closely elevated stress charges, and everybody wished an inexpensive resolution. Meditation apps promised a simple and low-cost option to cease stress. And so, tens of millions of individuals began utilizing Headspace, Calm, and related meditation apps on their iphones and Android gadgets.
2020 was the 12 months that meditation apps took the world by storm. And this even if apps truly dont work.
I’ve stated many occasions that I consider app builders like Andy Pudicombe (Headspace) are bastardising meditation as a option to earn cash. However regardless, meditation apps grew to become extremely fashionable.
That’s, till at this time.
It seems that the solar could be setting on meditation apps. The market is in decline. Certainly, The Verge stories that “The variety of classes on the Calm app fell 26.4 p.c between July 2021 and July 2022. It was worse for Headspace, which had a 60.3 p.c drop over the identical time interval.”
Why?
Why Meditation App Utilization Is In Decline
So why, precisely, are folks uninstalling meditation apps? Really, there are lots of doable causes.
For starters, on the time when Headspace and Calm began to get fashionable, there weren’t precisely quite a lot of options. Meditation apps had been the start of the Plug N Play Remedy. However at this time, there are lots of extra various psychological well being apps. For example, there are apps like Amaha, Wysa, MindDoc and extra on the Play Retailer.
So, elevated competitors might be one cause for the decline in meditation app utilization.
Then once more, maybe we’re all simply much less burdened. Isolation is over and the pains of 2020 and 2021 have largely subsided. So are all of us feeling higher? Can we merely not want meditation apps anymore? Properly, not in line with the American Psychological Affiliation, which states that the warfare and the rising price of dwelling are inflicting “alarming ranges” of stress.
And at last, possibly everyone seems to be ultimately realising that meditation apps are not good, not secure, and never price it. And that silent meditation is best than guided.
Regardless of the cause, meditation app utilization is in decline. And I’m curious to see whether or not that is only a non permanent ‘blip’ or one thing extra.
Paul Harrison is a passionate meditation trainer who believes in real, genuine meditation. He has greater than 15 years expertise in meditation and mindfulness. He studied meditation in stunning Oxford, UK, and Hamilton Ontario Canada, and earned his diploma at Staffordshire College.
“My purpose is to offer probably the most genuine meditation classes so you’ll be able to harness the ability of your personal thoughts for private transformation” – Paul Harrison