How To Communicate To Supporters (& Get Them Listening!)

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Kat Fulton, MM, MT-BC: Discuss to us about telling your supporters what you want.

Brittany Tachkov, MT-BC: We need to be making that form of accessible the place it is wanted. So when we discuss to them, we don’t essentially need to say, “Nicely we want this entire new place that has X quantity of {dollars}” which is in tens of hundreds or past. Typically it’s about, “We need to assist so and so get this service.”

Kat: Sure.

Brittany: “We need this consumer, household.” I like to body it as as an alternative of pondering about a me language, simply suppose about it as in we language. So it’s not about me, my program, “I need this funding. I need to have my paycheck each month”, it’s truly about them, and the purchasers, and the households, and the nurse who doesn’t have to keep as lengthy, as an alternative of staying for three hours, stays for one hour as a result of I was there to assist make certain that this individual stayed comfy. So it helps not simply the purchasers and households, it helps staffing, which is a huge incentive for these folks who are larger up and have some staffing shortages, or have budget-

Kat: Completely, and so working that into your conversations, it’s like, “This week I was so honored to get to serve 20 purchasers and 20 sufferers one-on-one bedside, which was phenomenal. We bought nice response. Gosh, can you think about if we had been ready to double that quantity? Gosh. Can you think about if we had been ready to double the quantity of folks who are experiencing much less ache or much less anxiousness in their hospital keep”, working that into your language, proper? Do you ever apply in entrance of the mirror when you’re

Brittany: Completely.

Kat: Okay.

Brittany: Speaking to myself is one half of the puzzle as a result of we are ingrained to discuss about ourselves, and given this language of what I do a music therapist, and speaking about definitions, and if we can add that private contact, if we can add that different individual, this isn’t my program, it’s us. It wouldn’t even exist with out the purchasers and the households that I serve.

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Kat: Yeah, precisely. Precisely, and yeah. Nicely, it makes me really feel higher realizing you discuss in entrance of the mirror too, as a result of if you had been a little fly flying round my residence then simply to watch a day in the life of Kat, then you would discover I discuss to myself a lot, and it’s as a result of I’m training. I’m training what I’m going to say to different folks, and I’m doing precisely what you’re speaking about, which is reframing it, making it about the purchasers, the sufferers, and additionally and the household members, and additionally making it about the employees. I suppose that’s so essential. I can’t agree extra. So one thing like, for instance the, “Gosh, the nurse Jackie simply got here up to me in tears thanking me for seeing this affected person who was in so a lot ache, and what music was ready to do, what I was ready to do with the music was to actually cut back that ache, so the affected person was in so a lot extra consolation.”

Kat: “Gosh, can you think about if we had 5 or 10 nurses simply experiencing that emotional aid, realizing that their caseload, ah, oh, I don’t” It’s so nerve-racking having sufferers who are experiencing excessive ache or excessive anxiousness. Having these issues at the tip of your tongue each time it occurs can be actually, actually useful when you’re talking to funders, choice makers, donors, and different folks who are giving you referrals and spreading the phrase, oh sure. This is how I can simply see it unfold like wildfire.

You simply begin a dialog with somebody in the hospital, or somebody in the behavioral well being heart, the wherever you work. It simply takes a little bit of training our language to make certain that folks know what we’re in this for. So I love how you say make certain it’s all about the purchasers, all about the sufferers, all about the employees.

Brittany: Proper.

Kat: It’s lovely. It’s we, not I.

Brittany: Yeah.