TCS turns into new title sponsor of Toronto Waterfront Marathon

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Canada Working Collection (CRS) has introduced on Tuesday morning that Tata Consultancy Providers (TCS) will take over from Scotiabank to grow to be the brand new title sponsor and expertise accomplice of the Toronto Waterfront Marathon till 2026.

The TCS Toronto Waterfront Marathon will be a part of different world-class marathons like New York Metropolis and London to hold the TCS sponsorship.

“The primary 12 months of our sponsorship might be all about discovery,” says Haley Worth, Head of Sports activities Sponsorships at TCS. “We love that this race is engraved into Toronto and that the race begins simply steps from our Toronto workplace.”

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TCS goals to develop marathon operating in Canada by means of a brand new official Toronto Waterfront Marathon race app, which is able to supply a carbon footprint calculator for attendees to trace and offset their influence on the atmosphere when attending the race. “Innovation has been on the forefront of every little thing,” says Charlotte Brookes, Nationwide Occasion Director at CRS. “We’ve at all times been striving to take our race to that greater stage.”

The 2019 Toronto Waterfront Marathon. Photograph: Maxine Gravina

The aim for CRS and TCS is ‘Evergreen’ certification from the Council for Accountable Sport, which acknowledges sustainable sporting occasions globally. CRS and TCS plan to work with two Canadian charities – Trans-Canada Path and Bushes for Life, to enhance inexperienced house within the metropolis of Toronto. Runners may have the chance to donate cash towards each charities throughout registration or by way of the race app.

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Registration for the in-person 2022 TCS Toronto Waterfront Marathon opens on Tuesday, Jan. 25.