On this closing Reflections electronic mail of the 12 months, we need to say thanks.
Holstee wouldn’t have survived this 12 months with out your participation, and we’re extremely grateful for the various methods you supported us.
This 12 months was not with out its challenges, each for our enterprise and for us personally. However reviewing our 12 months has given us the prospect to rejoice our wins and make peace with a few of the more durable components of this 12 months.
Listed here are just a few highlights that got here up for us:
Our crew. Attending to work with sensible and passionate folks is hands-down one of many issues we love most about our work. Our small crew spans three continents, six international locations, and 7 time zones. Thanks Massiel (Spain), Nicole (Maine), Bryan (France), Carrie (North Carolina), Sarah (Washington), Britannio (United Kingdom), Edward (Colombia), Madison (Colorado), Leah (Vermont), and Payton and Rachel (Arizona) for pushing us and Holstee ahead this 12 months.
A couple of of us on a crew name earlier this 12 months.
Going deeper with our Holstee Members. When COVID first began impacting our neighborhood, we determined to host an on-line gathering for our members as an experiment. Now it’s one of many issues we most sit up for each month. Every name is a reminder of the kindness, knowledge, and compassion inside this neighborhood, and reinforces why we do what we do. To enhance these calls, we additionally constructed a devoted on-line discussion board for members to foster much more connections in order that we will proceed to be taught from one another.
Launching new partnerships and merchandise. This 12 months we collaborated with Casper ter Kuile on our Ritual Life Planner, a product that we completely loved making and now get to make use of ourselves. We additionally launched our Coaches Equipment, which bundled two of our hottest merchandise, Reflection Playing cards and the Larger Good Toolkit.
Constructing Reflection.app. In 2020, we launched Reflection.app for iOS and Android. We additionally launched Replicate & Reset, a 14-day guided journaling expertise inside the app. And we added superior options by means of a Premium choice, which is now an added perk of Holstee Membership. A 12 months in the past, when Reflection.app was nonetheless in beta, it had simply over 1,000 customers. At this time, we have now greater than 8,000 customers who’ve created over 49,000 journal entries!
We had some lowlights as nicely…
Whereas we really feel grateful for a lot this 12 months, we actually skilled challenges. As a consequence of COVID, lots of the small brick-and-mortar retailers that carry Holstee merchandise closed — some quickly, others completely — and we felt the impression as our wholesale and partnership gross sales slowed to a close to cease.
Moreover, just a few of our manufacturing companions skilled important hardships as they have been compelled to scale back workers or shut their amenities. Whereas we understood the necessity to prioritize security above all else, these interruptions prompted some provide chain points for us, which, in flip, affected our clients and our gross sales.
These setbacks introduced stress and monetary uncertainty to this 12 months — however all issues thought-about, we really feel lucky. We weren’t compelled to make cuts to our crew. As a substitute we have been in a position to shift our consideration and assets to components of our enterprise that we may push ahead, getting ready for an enormous 2021.
Trying forward…
We’re very excited concerning the coming 12 months and the brand new alternatives it should deliver.
Membership updates. Our Membership advantages are consistently evolving to make the expertise extra significant and worthwhile. In 2021, we’re altering the format of our Full Membership, changing the Pocket Journal with a bigger Exercise Booklet and updating our Digital Guides. We even have an unimaginable number of artwork lined up for the 12 months — significantly, this 12 months’s artwork could also be the perfect but!
New merchandise. We’re at the moment exploring three new merchandise for 2021. We don’t need to spoil these surprises, however we’ll say that certainly one of them expands on a product you possible already personal and love! Oh, and this may also be the primary 12 months that we’re designing a product for youths… OK, we’re horrible at holding secrets and techniques… No extra hints! 🙂
Persevering with to develop Reflection.app. This 12 months we shall be incorporating Holstee Themed Guides into the app so you may replicate on every month’s theme straight in your journal. We’re additionally getting ready to enhance analytics and journaling insights, and launch desktop apps later in 2021.
Taking the time to replicate on the previous 12 months felt particularly needed for us this 12 months. We hope you’re in a position to make time to do the identical.
We want you and your loved ones peace and pleasure as you rejoice the top of this 12 months and welcome the 12 months forward.
Thanks, once more, for becoming a member of us on this journey.
Mike and Dave Radparvar
Co-Founders, Holstee