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HomeMassageNationwide Affiliation of Spa Franchises Promotes Security

Nationwide Affiliation of Spa Franchises Promotes Security

An image of a person in front of a verification icon is used to illustrate the concept of online safety.

An affiliation targeted on enhancing security within the therapeutic massage and spa trade is placing an finish to the damaging sample of a spa-service worker breaching security protocols at one spa after which, after quitting or being terminated, securing employment at one other franchise location with no data of their prior scenario.

NASF (National Association of Spa Franchises)

The Nationwide Affiliation of Spa Franchises (NASF) includes 9 nationwide therapeutic massage manufacturers—Hand & Stone, Parts Therapeutic massage, LaVida, Therapeutic massage Heights, MassageLuXe, Spavia, Woodhouse, Milk + Honey and Zen Therapeutic massage—and is open to extra members

Cindy Meiskin
Cindy Meiskin

“All of us agree that security and safety are paramount, and we have to work collectively to construct up the trade,” NASF President and Chief Expertise Officer at Hand & Stone Therapeutic massage and Facial Spa Cindy Meiskin advised MASSAGE Journal. Hand & Stone, Parts and Therapeutic massage Heights are NASF’s founding members.

Higher Figuring out These with Prior Security Violations

The NASF has engaged with Crimcheck, a DISA Firm and background screening supplier, to allow taking part spas to carry out extra sturdy employment verifications.  These verifications are designed to assist spa franchises higher assess whether or not a potential worker has breached a security protocol at a previous spa franchise.

To allow Crimcheck to supply significant and correct experiences to taking part spas, members of NASF have furnished Crimcheck with detailed data as to former staff who had been terminated for breaching security protocols or resigned after an incident through which they’d breached a security protocol inside the previous seven years. NASF members have additionally pledged to supply Crimcheck with data relating to new security violations on a going-forward foundation.

Because the enhanced background screening program grew to become accessible, over 12,000 verifications have been carried out by taking part manufacturers’ spas. The verifications have resulted in 13 situations through which a potential worker was discovered to have beforehand breached a security protocol at a previous employer.

“That’s 13 therapeutic massage therapists who left a model after breaching security protocols or had been terminated for breaching security protocols; the system is working permitting potential employers to make knowledgeable selections.” stated Meiskin.

NASF defines “breaching security protocols” to incorporate, amongst different issues, inappropriate contact. “Inappropriate contact” means contact by a service supplier that’s sexual in nature, together with however not restricted to the next:

1. Any contact or touching of a sexual nature that includes an individual’s genitals, breasts, buttocks, or personal areas.

2. Intentional publicity of the personal areas of the physique in a lewd or indecent method.

3. Touching, groping, or grabbing a shopper’s personal areas or making bodily contact of a perceived sexual nature, together with kissing any space of the shopper’s physique.

4. Any occasion of a service supplier placing their fingers inside their pants or rubbing their personal elements on every other object or particular person with the intent of sexual stimulation and/or private gratification.

When a service supplier breaches security protocols, the potential for threat and trauma to the shoppers is nice and the impression on the spa and its staff is critical.  Meiskin emphasised that the unhealthy conduct of some service suppliers negatively impacts the particular manufacturers and the therapeutic massage trade usually.

“For the 99.9% of therapeutic massage therapists who’re working towards for all the fitting causes, and who worth their craft and love serving to individuals, they need to welcome the extra due diligence. The EVS will assist their careers flourish because it makes the trade a safer place for everybody,” stated Meiskin.   

Ethics Coaching

These few service suppliers who act on particular unhealthy intent to interact in misconduct begs the query of how they grew to become licensed to enter a therapeutic massage or associated profession. The NASF plans to sort out this challenge by contributing to ethics coaching at colleges.

Meiskin defined that if ethics are a required part of curriculum, a pupil with “predatory or perverse intentions” may assume twice about whether or not they need to pursue a profession in therapeutic massage and consequently drop out earlier than ever reaching employment in a spa.

A Highly effective Software

Representatives of the NASF’s member organizations collect quarterly to share concepts and finest practices and to brainstorm in regards to the challenges going through the trade. Additionally it is an excellent alternative for the members to community with each other and invite visitor audio system.

To any franchise that has not but joined NASF, Meiskin stated she “would emphatically inquire as to, ‘Why not? What’s holding you again?’

“All of us have to be chargeable for preserving the trade secure,” she stated. “The extra manufacturers that be part of, whether or not huge or small, the extra highly effective the device.”

For extra data and to affix the Nationwide Affiliation of Spa Franchises, go to

Karen Menehan

In regards to the Creator

Karen Menehan is MASSAGE Journal’s editor in chief–print and digital. Her articles for this publication embody “That is How Range, Fairness & Inclusion Practices Make Enterprise Higher,” one of many articles within the August 2021 challenge of MASSAGE Journal, a first-place winner of a nationwide 2022 Folio Eddies Award for editorial excellence.


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