Have a look behind the scenes on our Christmas marketing campaign, that includes actual City employees and therapists.
One frosty morning in November, we invited City employees and therapists to faux it was Christmas for a day at an east London studio. And oh boy did they perceive the task!
Whereas traditional Christmas carols blasted via the speaker and plates filled with mince pies waited to be eaten, our employees and therapists took a break from their day jobs and took on the function of fashions. However these weren’t simply any fashions, they had been to develop into City’s Christmas Elves and the face of City’s 2021 magical Christmas marketing campaign.
Discover an City Elf and win!
All through November and December, you might discover restricted version therapist profiles with hidden reductions on the app and web site. These are our Christmas Elves. For those who spot one, go to guide a remedy and you might win 10, 20% off or a free therapeutic massage in London, France, Manchester and Birmingham.
To offer you a greater thought of how the shoot went and to really feel the entire Christmas vibes take a look at our behind the scenes reel. (And for extra content material like this be sure you observe us on Instagram and Tiktok!)
So now extra about our Christmas marketing campaign, we expect it’s time you met our Christmas Elves!
Meet the true City Elves
Thriller Elf 1
Clue: She’s actually an City nail professional
What’s your favorite factor about December the place you reside?
I’m primarily based in London, and the festive season is the most effective time to take pleasure in Greenwich market and the Christmas lights alongside the river, not forgetting a cup of heat mulled wine.
What’s your finest festive reminiscence?
A favorite reminiscence of mine is spending almost each Christmas Eve cosy in pyjamas watching Dwelling Alone, sipping on sizzling chocolate.
Thriller Elf 2
Clue: This elf is aware of a factor or two about make-up
Do you have a good time Christmas? If that’s the case, what are your plans this 12 months?
Sure I have a good time Christmas, this 12 months might be with the household at residence and might be additional particular as I’m anticipating a new child. I can’t look ahead to some high quality household time.
How do you keep optimistic in the course of the winter months?
Life is sweet, encompass your self with good individuals and optimistic ideas, tomorrow isn’t promised so dwell on a regular basis as if it’s your final.
Thriller Elf 3
Clue: This elf nails it each time
Do you have a good time Christmas? If that’s the case, what are your plans this 12 months?
Sure, I do have a good time Christmas and it’s considered one of my favorite holidays of the 12 months. This 12 months’s plans are spending Christmas exterior Europe with mates in a summer time vacation spot nation.
What’s your favorite festive meals/meal?
My favorite festive meals/meal is roasted lamb with potatoes, tzatziki, cheese platter and pink wine!
Thriller Elf 4
Clue: You’ll discover this elf giving workplace massages!
What’s your favorite factor about December the place you reside?
Undoubtedly not the chilly, however it’s contemporary and form of good. I like how everybody turns into extra pleasant and extra giving. Extra like if you go overseas, not the standard vibe of London.
What’s your finest festive reminiscence?
Being youthful and nonetheless having everybody round. Really the uncommon time of spending it overseas in Uganda and the way we danced and partied at residence. That was otherwise cool!
Thriller Elf 5
Clue: This elf has labored in therapeutic massage for over 10 years, in addition to being a professional magnificence therapist
Do you have a good time Christmas? If that’s the case, what are your plans this 12 months?
Sure I completely love Christmas! I’m going to a restaurant with 14 of my household and after we’ll come again to mine for a giant occasion that goes into the early hours of the morning. There’s no sitting round chilling for us!
What’s your finest festive reminiscence?
It was wanting a doll that blew bubblegum if you moved her arm and I obtained it on Christmas morning and I used to be so comfortable. Additionally my dad shopping for me a Christmas tree for my room.
How do you keep optimistic in the course of the winter months?
I attempt to all the time assume optimistic every single day of the 12 months. Benefit from each single day as life is valuable. Embrace lengthy darkish evenings, ingesting mulled wine and assembly up with a number of mates.
Thriller Elf 6
This Elf helps workplace Elves really feel their finest
Do you have a good time Christmas? If that’s the case, what are your plans this 12 months?
I do have a good time – I’m all the time on cooking duties which is enjoyable however requires quite a lot of planning. I feel this 12 months might be pretty quiet however I’m wanting ahead to the little traditions that we weren’t in a position to take pleasure in final 12 months, like assembly up with mates on the pub on Christmas Eve, wandering round Christmas markets and indulging heaps!
What’s your finest festive reminiscence?
Once I was youthful, my household and I might all the time make some extent of going to see the lights in Oxford Road and the home windows in Selfridges. There was all the time a home we might drive previous on the best way which went all out on their decorations annually – inflatable Santa, sleigh on the roof and all. It marked the beginning of the festivities and was all the time so thrilling.
What’s your favorite factor to eat and drink presently of 12 months?
Cheese and wine! I like making mulled wine at residence (it makes the home scent wonderful), and a very good cheese board is a staple all through the festive interval – particularly as I’m actually not a fan of Christmas pudding.
Thriller Elf 7
This Elf can also be a candle-maker of their spare time!
What’s your favorite factor about December the place you reside (and the place is that you just dwell)?
I dwell in Greenwich, London and there’s a vacation vibe right here at the most effective of instances, so issues actually begin to ramp up in December. We’ve a number of little Christmas tree sellers pop up in Greenwich City Centre which is admittedly cute, it’s beautiful seeing individuals choosing out their bushes. The ice rink at Greenwich College is admittedly cool too.
What’s your finest festive reminiscence?
I spent a 12 months dwelling in Sydney, Australia and having a sizzling Christmas day spent on the seaside was fairly surreal. All over the place you regarded you noticed individuals in bikinis and Santa hats.
What’s your favorite factor to eat and drink presently of 12 months?
It is a unusual one, however I actually look ahead to opening up a jar of pickled onions on Christmas day. I do know, it’s actually, actually bizarre. We all the time had them rising up as youngsters and I don’t really feel like I’m doing Christmas proper if I don’t have a silly quantity of uncooked pickled onions straight from the jar. I blame my Mum for this foolish custom!
Thriller Elf 8
This Elf helps take care of all the opposite Elves
What’s your favorite factor about December the place you reside (and the place is that you just dwell)?
I dwell in South West London, however I all the time journey again to my ‘residence residence’ in Leicester for Christmas. Fairly just a few of my outdated mates from faculty head again to see their mother and father on the identical time of 12 months, so it normally creates a extremely festive bubble the place we catch up over meals and drinks.
What’s your finest festive reminiscence?
Each Christmas appears to merge into one, however considering again to instances I had across the dinner desk with my household when my grandparents had been nonetheless round will all the time be a number of the finest recollections.
What’s your favorite factor to eat and drink presently of 12 months?
Cheese, there’s no competitors. I’m all the time on a mission to search out essentially the most quirky cheese attainable. Mulled wine too for positive. I’m actually undecided why it’s solely a festive factor, it’s simply so outrageously good.
Thriller Elf 9
This Elf (pictured on the correct) makes movies to make individuals smile
What’s your favorite factor about December the place you reside?
How cosy and healthful every part feels. I dwell in South London the place there are such a lot of nice parks to stroll in. I additionally all the time be certain that we get an actual Christmas tree for the flat. It’s so enjoyable choosing one out and adorning it with Christmas music taking part in within the background.
What’s your finest festive reminiscence?
Considered one of my favorite festive recollections is when my Grandma would do her annual Boxing Day fortunate dip with the entire grandkids. Yearly she’d go to Poundland and select essentially the most random presents: from de-icer to stick-on nails. It was all the time hilarious watching everybody making an attempt to discount and swap their presents with each other.
Feeling festive? Be part of within the Elf hunt!
And be in to win a free therapeutic massage. Simply obtain the City app and look out for the City Elves if you go to guide your subsequent remedy.*
Right here’s a reminder on the way it all works!
City Elves will pop up at random instances within the City app till Christmas Day.
Simply go to guide a remedy and browse therapists. For those who see an Elf, faucet their profile to find a secret code. Merry Christmas!
*T&Cs: Promotion ends 24/12/2021. Prizes embody 10% and 20% off reductions, plus a free remedy equal to a 60-minute therapeutic massage in your metropolis however legitimate on all in-person providers. One use per person solely. City reserves the correct to amend this promotion.