Thursday, September 29, 2022
HomeMassageMASSAGE ENVY LAUNCHES FIRST-EVER NATIONAL ADVERTISING CAMPAIGN FOCUSED ON CREATING AWARENESS OF...

MASSAGE ENVY LAUNCHES FIRST-EVER NATIONAL ADVERTISING CAMPAIGN FOCUSED ON CREATING AWARENESS OF CAREER OPPORTUNITIES AS A THERAPIST


FOR IMMEDIATE RELEASE

“The place Higher Careers Start” marketing campaign meant to convey consciousness to the profession alternatives out there to therapeutic massage therapists throughout the model’s roughly 1,100 franchised areas nationwide

SCOTTSDALE, Ariz., Aug. 2, 2022 — Therapeutic massage Envy, the nation’s No. 1 supplier of therapeutic massage within the U.S. collectively throughout its franchise community and a nationwide chief in skincare, in the present day introduced the kickoff  of “The place Higher Careers Start,” the model’s first-ever nationwide promoting marketing campaign to focus on the rewarding profession of therapeutic massage remedy and produce consciousness to the profession alternatives out there to therapeutic massage therapists at its franchised areas nationwide.

“An increasing number of shoppers are specializing in self-care, particularly within the wake of the pandemic, and job progress for therapeutic massage therapists is predicted to stay robust for the foreseeable future,” mentioned Beth Stiller, Therapeutic massage Envy’s chief govt officer. “Franchised house owners are hiring 1000’s of therapists and this promoting marketing campaign is supposed to talk on to these presently within the occupation or those that could also be serious about changing into a therapeutic massage therapist,” she mentioned.

To underscore this level, the marketing campaign facilities on two real-life therapists employed by Therapeutic massage Envy franchise house owners, Stephanie Hudson and Linn Sandall. Each have beforehand been acknowledged as Therapeutic massage Envy Regional Therapists of the Yr for his or her respective areas. Within the 30- and 60-second spots, each communicate from the guts about why they have been drawn to the occupation and about their private experiences and what they discover rewarding. 

Hudson, a veteran who served in Afghanistan, selected the therapeutic massage occupation as a technique to proceed serving past her navy dedication. For Sandall, who for years has suffered by way of power knee ache, the choice to develop into a therapist got here after receiving life-changing therapeutic massage remedy.

The marketing campaign options a mixture of tv, on-line, radio, digital and social advertisements. The advertisements have been shot on location in Utah in a testimonial-style format, which helps convey to life the private tales of Hudson and Sandall.

“We needed to point out Linn and Stephanie because the pure, compassionate, skilled caregivers that they’re. And we needed to do it in a means that was compelling and illustrates how they’re positively impacting peoples’ lives by way of a occupation they love,” mentioned Mary Landry, senior director of inventive providers for Therapeutic massage Envy.

The marketing campaign was created and produced by John Hayes and Cheryl Lindquist of Roscoe Company in Chicago, and directed by David Holm from Provide & Demand, Inc. of Venice, Calif.

Landry added that the “The place Higher Careers Start” marketing campaign is a follow-on to the model’s skincare marketing campaign, ‘The place Higher Begins,’ that started this previous spring. “This newest marketing campaign is a pure development of the model’s message. We’re about serving to individuals,” she mentioned.

In keeping with a 2021 research by the American Therapeutic massage Remedy Affiliation, these coming into the therapeutic massage discipline have excessive profession satisfaction. Ninety-eight p.c reported they’re glad they entered the occupation; 99% additionally imagine their work has a optimistic influence on their purchasers; and people surveyed rated “serving to purchasers really feel higher” as an important issue of their job satisfaction. 

“We all know this model and this occupation have loads to supply therapeutic massage therapists, and we hope this marketing campaign will assist inspire nice individuals to hitch with a Therapeutic massage Envy location, however extra importantly, we hope by sharing Linn’s and Stephanie’s tales, we will encourage individuals to think about therapeutic massage remedy as an extremely rewarding profession possibility,” Stiller mentioned.

Stiller added that the model is seeing robust buyer demand for therapeutic massage at its roughly 1,100 franchised areas throughout 49 states.

“The necessity for therapeutic massage therapists in the present day is super,” she mentioned.

For extra details about employment with a franchised location, please go to the Therapeutic massage Envy Careers Web page.

About Therapeutic massage Envy

Therapeutic massage Envy, based mostly in Scottsdale, Arizona, is a nationwide franchisor and doesn’t independently personal or function any of the Therapeutic massage Envy franchised areas nationwide. The Therapeutic massage Envy franchise community, by way of its franchise areas, is the main supplier of therapeutic massage providers. Based in 2002, Therapeutic massage Envy has greater than 1,100 franchise areas in 49 states which have collectively delivered greater than 190 million massages and facials. For extra data, go to www.massageenvy.com, or comply with us on Instagram, Twitter, and Fb at @MassageEnvy.

SOURCE Therapeutic massage Envy



RELATED ARTICLES

Most Popular

Recent Comments