Lion’s Roar is hiring an viewers growth specialist (ADS) to assist us develop our viewers and prolong our attain throughout all our publishing merchandise. The ADS will assist develop and optimize content material plans to draw new readers and construct loyalty with current audiences, maximizing our affect throughout our print and digital channels.
The ADS will work throughout departments to tell content material and subscription methods, counting on deep evaluation of viewers knowledge, and their expertise with rising and fascinating audiences. The ADS also needs to have a watch for income, with an understanding of how subscriptions, donations, e-commerce, and partnerships come collectively to construct a powerful base of help for our non-profit media work.
The perfect candidate will probably be somebody who deeply understands the digital media business, is extremely analytical, and is nimble and inventive with the power to include knowledge and testing into the decision-making course of. Lion’s Roar wants people who find themselves good communicators, have an entrepreneurial spirit, an inherent understanding of the net, and one eye on technique. Curiosity, motivation, and rigor are a should, and a love for the model is a plus.
Major tasks:
- Collaborate with crew leads and different stakeholders in Advertising and marketing, Editorial, and Enterprise Growth to create and execute on data-driven viewers progress plans and ways throughout a wide range of platforms, whereas sustaining consistency with our editorial mission and objectives.
- Advise the digital Editorial crew on day-to-day optimizations for on-site engagement, search, and social media. Lead periodic workshops on search engine optimization and engagement greatest practices.
- Conduct key phrase analysis, competitor evaluation, linking constructing, and on-site optimization as a part of a complete search engine optimization technique to develop web site visitors.
- Handle KPIs utilizing Google Analytics dashboards, Google tag supervisor, conversion and occasion monitoring and evaluation.
- Incorporating viewers knowledge and evaluation, assist the Editorial crew develop distribution methods throughout a number of platforms to amplify and prolong the attain of Lion’s Roar content material by way of search engine optimization, newsletters, social media, partnerships, and extra.
- Assist broaden and improve methods to drive reader engagement, time on website, and reader loyalty.
- Handle viewers surveys and content material testing, distribution combine, and headline and picture optimization.
- Work intently with product groups to boost product growth and subscription choices.
- Determine new progress alternatives and greatest practices primarily based on rising digital developments, aggressive enterprise intelligence, and shopper perception.
- Put together and current an annual Content material and Viewers report detailing our hits, misses, and alternatives throughout platforms, presenting each the info and evaluation to tell content material, product methods, and ways for the yr forward. Quarterly updates will even be required to permit us to trace our progress in direction of our viewers growth objectives.
Particular {qualifications} and abilities:
- Bachelor’s Diploma or equal in a associated subject (journalism, communications, advertising and marketing, analytics, enterprise) required.
- 3+ years of expertise in advertising and marketing or media, with a radical understanding of on-line enterprise fashions, viewers growth methods and ways.
- Direct expertise rising audiences by way of search engine optimization, social, e-mail, cell app, and partnerships.
- Detailed data of main internet and social analytics instruments resembling Google Analytics, Moz, Ahrefs, Semrush, and many others.
- Expertise working assessments to optimize consumer expertise, engagement, and conversion.
- Skill to obviously articulate and current analyses to all ranges of administration, together with Editorial and Publishing management.
- Entrepreneurial, digitally savvy, with distinctive analytical, quantitative, problem-solving, and significant pondering abilities.
- Familiarity with Buddhism and/or mindfulness is a powerful plus.
Lion’s Roar is dedicated to a office tradition of respect, inclusion, fairness, and variety. We acknowledge and have a good time the precious variations amongst us. In the event you require lodging to finish the applying course of, please contact us.
Wage: $48,000 to $54,000 commensurate with expertise. We provide a beneficiant advantages plan efficient upon hiring. The work relies in Halifax however consideration will probably be given to distant candidates.
Deadline for Purposes: March 16, 2023
To use please ship overlaying letter and resume to Cindy Littlefair at [email protected]