Wednesday, June 7, 2023
HomePilatesFirst Shein, Now Halara: Imitation is NOT Flattery

First Shein, Now Halara: Imitation is NOT Flattery

I’ve been ready on the correct second to publish this. I by no means like making an enormous deal out of one thing which may die out ultimately. However issues are solely getting worse on this planet of copying. So, at the moment is the day. I can’t take it anymore. And it’s not simply an emotional factor – The anger has develop into a bodily factor.

A couple of weeks in the past, one thing occurred that has by no means occurred to me earlier than.

After I took my late evening bathe, I stepped out and felt one thing on my leg. I ran my fingers in opposition to it and found an entire clump of hair simply caught to my again thigh. I’ve by no means had that a lot hair fall out like that earlier than, however I believed possibly that was it for this bathe. However then after I went to brush it, one other clump the identical measurement fell out. That’s after I obtained actually scared. One thing was fallacious. The subsequent morning after I awakened, I found one other clump of hair on the toilet flooring. 3 clumps in lower than 7 hours.

I often don’t really feel my stress, as I’m somebody who blocks ache and retains going relating to hardships. However this time, my physique was not permitting it.

In evaluating the primary 4 months of this yr, it has been…lots.

–> A stolen design by THE greatest quick trend firm in the whole world.

–> A complete stolen truck filled with my tote baggage that was by no means absolutely recovered.

–> Different manufacturers stealing my movies to promote their very own stuff.

–> Health manufacturers stealing my transformation to promote their very own applications.

I lastly hit some sort of a wall, which truthfully I didn’t assume was potential. And that’s when my hair began falling out.

“Imitation is a type of flattery” is what individuals attempt to inform me when my designs and my onerous work get stolen. However no. You’ll by no means perceive it till it occurs to you.

Imitation is a type of theft.

I’m penning this weblog publish as a result of I have to vent and likewise in order that I’ve a file of every thing that these offenders have executed to me.

So, you prepared? Let’s dive in.


Bear in mind when this occurred?

So lots of you guys reposted my publish, and due to that, Shein ultimately eliminated the POPFLEX copycat Pirouette skort from their website. I’m fortunate and privileged to have an viewers that backs me up and can FIGHT alongside me. (Endlessly grateful for you!!)

All through all of this, I’ve realized lots about trend legislation and the way onerous it’s to guard my designs. Nevertheless, it’s not unattainable.

Certainly one of you guys alerted your lawyer pals who reached out to me to elucidate how my skort may very well be copyrightable due to the best way I designed it. I truthfully didn’t assume it was potential. However guess what?

On February twenty eighth, 2023 the US Copyright Workplace granted me an official copyright registration for the design of my Pirouette Skort!!!

There are extra distinctive designs I’ve within the works that I believe will seemingly be copied (I simply comprehend it, like how I knew the Pirouette Skort can be copied), so due to this complete expertise, I’ll work proactively to guard my infants upfront.

With that mentioned, safety solely goes so far as the cash I’ve to combat anybody within the court docket of legislation. The giants know this, in order that’s why so lots of them simply do no matter they need. They know smaller, impartial designers may by no means afford to battle them in authorized charges.

All I can say is thank goodness for the court docket of social media.


Over the previous few weeks you guys have been BOMBARDING Me within the DMs with this Halara pink skort advert.

screenshots of messages to cassey ho blogilates about halara stealing skort design

Oh Halara.

I’ve been avoiding speaking about them as a result of I used to be simply hoping they’d go away, however sadly they’re like these annoying gnats that simply gained’t go away you alone.

There isn’t a lot data in any respect on Halara as a result of the media LOVES specializing in making Shein their favourite quick trend villain. Nevertheless, I can let you know that after I stumbled throughout their website in 2020, I already knew this was the Shein of activewear. How?


Issues like cheesy website design and graphics. I imply, why does this spin wheel factor appear to be it’s made for a 6 year-old’s bday occasion? Why is there a inventory canine and cat photoshopped onto this photograph of a jogger? Why are the product titles so lengthy, as if this had been an Amazon itemizing?

halara home page pop up content fast fashion website red flags

I imply, the indicators had been clear that this was a “model” with no soul. It simply screams quick trend gamification.

The costs aren’t as little as Shein, and I believe that’s strategic. I actually consider that they mark up their merchandise lots to keep away from being known as a quick trend firm, regardless that they’re.

In 2021, the Beijing Information reported that Halara raised $100 Million in funding from buyers together with Capital Right now, Sequoia, IDG, Hike Capital, and 5Y Capital. The outlet additionally described Halara as a “fast-fashion outbound e-commerce model” that was based in 2020. The corporate is operated by HK DFS Restricted and relies out of Hong Kong. I personally have by no means purchased from Halara however I’ve pals who’ve, and so they mentioned their package deal took a pair weeks to get to them as a result of it was transport instantly from China. High quality appears to be usually okay however not nice for the value.

So, right here we’re.

Whats up Halara.

I attempted to present you an opportunity. I attempted to present us house. However I do know who I’m and I do know you’ve been watching me. Let’s begin with after I first noticed you throughout the room.

halara copying POPFLEX legging video showing crisscross leggings with water bottle in pocket

In October 2021, I posted a leggings video that went viral (almost 4 Million views), and this was the primary time I ever tried placing a bottle in my pocket. I used to be really shocked that it match! I hadn’t seen anybody do it earlier than.

Quick ahead to August 2022, I obtained this advert on my IG and it was Halara placing a bottle of their leggings pocket. At first after I noticed it, I kinda chuckled and I used to be like oh wow POPFLEX is sufficiently big to be observed by Halara!?

However then, issues weren’t so humorous anymore.

halara copying popflex skort design and video

In September 2022, I launched my Crisscross Hourglass skort design on this mild pink coloration and filmed myself twirling in my bed room at a really particular thighs-up angle, sporting a white sports activities bra on a white background. It obtained over 3 million views. Quick ahead to February 2023, I obtained a Halara advert of a pink skort being twirled in and filmed on the EXACT SAME ANGLE of my video, utilizing a mannequin with my physique sort, sporting a white sports activities bra, in a room with a white background!!!

I’m going to be very sincere right here. I do know a bunch of you guys wrote me and known as out Halara for stealing my design and the factor is – that isn’t even what I’m mad about. Although these designs are very comparable, sadly, I don’t assume the design parts on this skort can be thought of distinctive sufficient to guard. I contemplate my Pirouette Skort very distinctive and that’s the reason I fought to copyright it, and gained the copyright.

What I’m FUMING about is that Halara noticed my video, noticed how viral it went, determined to movie a video copying the model aesthetic of my video, then focused my viewers with this advert, after which DELIBERATELY created buyer confusion, which is why I obtained an inflow of DMs over this pink skort advert!!! They focused you guys ON PURPOSE! Oh yeah, and I wager they bought sooooo many skorts with this copycat video, simply given what number of instances this single advert was delivered to me personally.

With over $100 million in funding, Halara couldn’t even even rent a advertising and marketing firm to movie some adverts with their very own aesthetic. In order that they needed to go steal mine? I see you. You’re the Shein of quick trend and I predict that you just’ll be the following thief to repeat my designs, similar to you probably did with Outside Voices.

halara comparison to outdoor voices dress stolen design

And what makes me additional mad? Halara has solely obtained optimistic press for being a dupe model.

However why are we as a society celebrating dupes?

Dupes are actually copycats of the unique that another person needed to work onerous to create. Shein duped my skort. Halara duped OV’s gown. The dupe model doesn’t need to spend any time in product improvement or take any danger creating one thing new. They simply see success and replica it, free of charge. Oh how beautiful to be a dupe model.

Watch out the place you purchase from guys. Please don’t help these quick trend giants that steal from the creativity and onerous work of others. At the moment there is no such thing as a data on their provide chain however I wager that when comes out, it’ll convey quite a lot of issues to mild.



Extra causes my my hair is falling out. There’s been an entire scenario on TikTok and nobody engaged on the platform is ready to assist me. Different manufacturers are stealing movies and utilizing them as adverts that hyperlink to their very own merchandise!!???

Once more, you guys had been the primary to alert me.

Nice. Extra buyer confusion from some pathetic model known as “Celestes?” The bizarre factor is which you could’t click on on their profile. I even tried looking out the account. It doesn’t exist. I believe these accounts solely exist to be advert accounts that hyperlink to merchandise in order that’s why these manufacturers don’t care. They don’t need to act with any integrity as a result of they don’t have an actual social media presence to maintenance. No customers to maintain them accountable.

Oh wait but it surely doesn’t cease there. Let’s meet some extra culprits as a result of I need to guarantee I’ve an web file of all of those offenders.

There have been just a few stolen movies from “Esmee Leeuwerik”…

esmee leeuwerik tiktok with stolen video content from blogilates popflex leggings

A couple of stolen movies from from “Yogabarbie”…

yogabarbie tiktok with stolen video content from blogilates popflex leggings

“Excessive waist pocket yoga pants” put some ugly inexperienced factor over my video to cover my authentic textual content…

tiktok with stolen video content from blogilates popflex leggings


Ah after which this one is my favourite bc they really went the additional mile to display shot the precise feedback from you guys on MY VIDEO (almost 25 million views) to stick on their video. Sharkbarbie, your dad and mom actually taught you the way to be an overachiever huh?


sharkbarbie stealing blogilates popflex ad content

The opposite factor is that again in Summer season and Fall 2022, I crammed out actually tedious copyright infringement varieties on TikTok to get these movies taken down (1 type for 1 video, and there are A LOT OF VIDEOS) and it nonetheless has not been taken down. Why is that TikTok? Why is it simpler for somebody to steal my movies than it’s for me to get unlawful use of my movies in your platform taken down?

Most likely as a result of advertisers pay. And cash speaks louder.


, I by no means really imagined individuals would stoop this low, however right here we’re.

Love the way you guys are watching out for me.

Right here’s that screenshot blown up since you should learn this electronic mail from Membership Pilates Fort Lee. I couldn’t EVEN after I learn the final line…


“Listed below are some REAL pilates members outcomes”!!??????


ARE YOU KIDDING ME!??? YOU THINK THAT WOULDN’T GET BACK TO ME? And to do this to a different fellow Pilates teacher? I hate this a lot. Certain, simply take my outcomes from my 90 Day Journey and use it to lure individuals into shopping for your program that apparently doesn’t even work bc you had to make use of photos you discovered on the web to faux progress pics. Yeah, that’s the way you run an sincere enterprise. All my respect is misplaced for you Membership Pilates. Endlessly.

Oh and only for funsies.

One other one. On Fb.


Oh. What resolution did I take advantage of to lose 10 lbs in 15 days with out doing any further weight loss plan or train, hmm Excessive Protein Meals? HMM I’d like to know.

I can’t even proper now. I’m fuming. That up there took MONTHS of onerous work, YEARS of overcoming an unhealthy mindset, and – ugh – I’m uninterested in explaining myself. This. All of that is disgusting and I hate it right here.

What makes my blood boil much more is the quantity of harmless individuals who will probably be deceived…who could have their hard-earned cash lured out of their fingers as a result of these shady companies are prepared to do something for cash. They don’t care in the event that they burn you. They don’t care in the event that they damage you. They simply need your cash and can steal and misinform get it.

So, is imitation a type of flattery?

No. Imitation is a type of theft. ESPECIALLY while you imitate and you’ll’t even enhance on what I’ve executed. Then why did you do it?! You might be only a unhappy, unhappy pathetic excuse of a model.

I’m so uninterested in creating issues, solely to be robbed, time and again. Proper now, I’m looking for some sense of steadiness in my life, however there isn’t any. I’m making an attempt to handle the fast development of a totally self-funded enterprise whereas coping with all of those crazies.

Anyway, it’s 1:07am and it’s time to go to mattress. I do really feel just a little higher after penning this all out. Thanks for studying all the best way to the top. And thanks for at all times watching out for me.


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